. _______ In her small retail shop, Jocelyn knows most ofher best customers by name and knows theirpreferences in clothing and shoes. This demonstrates which advantage of a small business?a. Ability to adapt to changeb. Independence from customer’s desiresc. Simplified record keepingd. Personal relationships with customerse. Small customer base
. _______ In her small retail shop, Jocelyn knows most ofher best customers by name and knows theirpreferences in clothing and shoes. This demonstrates which advantage of a small business?a. Ability to adapt to changeb. Independence from customer’s desiresc. Simplified record keepingd. Personal relationships with customerse. Small customer base
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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. _______ In her small retail shop, Jocelyn knows most of
her best customers by name and knows their
preferences in clothing and shoes. This demonstrates which advantage of a small business?
a. Ability to adapt to change
b. Independence from customer’s desires
c. Simplified record keeping
d. Personal relationships with customers
e. Small customer base
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