1. _____ refer(s) to the physical attributes of a retail store, such as lighting, music tempo, fixtures, displays, colors, and odors. A.Merchandise mix BServicescape C.Interior decor D.Atmospherics The discount store category is dominated by stores like A.Home Depot and Lowe’s B.Office Max, Staples C.Wal-Mart, K-Mart, and Target D.TJ Maxx, Marshalls, and Winners Apparel
1. _____ refer(s) to the physical attributes of a retail store, such as lighting, music tempo, fixtures, displays, colors, and odors. A.Merchandise mix BServicescape C.Interior decor D.Atmospherics The discount store category is dominated by stores like A.Home Depot and Lowe’s B.Office Max, Staples C.Wal-Mart, K-Mart, and Target D.TJ Maxx, Marshalls, and Winners Apparel
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. _____ refer(s) to the physical attributes of a retail store, such as lighting, music tempo, fixtures, displays, colors, and odors.
A.Merchandise mix
BServicescape
C.Interior decor D.Atmospherics
The discount store category is dominated by stores like
A.Home Depot and Lowe’s
B.Office Max, StaplesC.Wal-Mart, K-Mart, and Target
D.TJ Maxx, Marshalls, and Winners Apparel
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