(1) generate traffic, (2) convert that traffic, and (3) generate a high revenue from those conversions. You will be analyzing two websites that perform relatively well on all three dimensions—bestbuy.ca or staples.ca. However, neither website is complacent about their performance, and your job is to determine avenues for improvement. You will be analyzing the success of both websites (or any other two online competitors of your choice; for example, Booking.com vs. Expedia.com)
( successful website must accomplish three objectives: (1) generate traffic, (2) convert that traffic, and (3) generate a high revenue from those conversions. You will be analyzing two websites that perform relatively well on all three dimensions—bestbuy.ca or staples.ca. However, neither website is complacent about their performance, and your job is to determine avenues for improvement. You will be analyzing the success of both websites (or any other two online competitors of your choice; for example, Booking.com vs. Expedia.com) on several dimensions and providing recommendations on the actions the websites should take to improve their performance. (In some cases, you will be inferring or guessing the websites’ performance—no need to find external sources that report the websites’ performance metrics.))
1-You will be learning about how to improve organic . For now, compare the selection of that product or product category at each website. Report whether the lower-performing website has a better or worse selection in that product category.
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
