Pick one topic to discuss. You may comment on posts from either topic. Topic #1: When is it appropriate to favor SEO and when SEM? How can the right mix vary depending on differing dig marketing strategy and targeted consumer segment?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Pick one topic to discuss. You may comment on posts from either topic.
Topic #1: When is it appropriate to favor SEO and when SEM? How can the right mix vary depending on differing digital
marketing strategy and targeted consumer segment?
Transcribed Image Text:Pick one topic to discuss. You may comment on posts from either topic. Topic #1: When is it appropriate to favor SEO and when SEM? How can the right mix vary depending on differing digital marketing strategy and targeted consumer segment?
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