Questions: 1.1 With the use of relevant research examine the concept of buyer persona and elaborate on how organisations can use this concept to develop a strategic digital marketing plan. 1.2 Examine the importance of content creation for buyer personas on branding.
Questions: 1.1 With the use of relevant research examine the concept of buyer persona and elaborate on how organisations can use this concept to develop a strategic digital marketing plan. 1.2 Examine the importance of content creation for buyer personas on branding.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.1 With the use of relevant research examine the concept of buyer persona and elaborate on how
organisations can use this concept to develop a strategic digital marketing plan.
1.2 Examine the importance of content creation for buyer personas on branding.
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