a. Explain the picture about factors influencing brand perception. b. Explain one underpinning theory based on picture about factors influencing brand perception. c. Explain the practical significant about brand perception on customer behaviour. (In one paragraph)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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a. Explain the picture about factors influencing brand perception.

b. Explain one underpinning theory based on picture about factors influencing brand perception.

c. Explain the practical significant about brand perception on customer behaviour. (In one paragraph)

Conceptual Framework
Product quality
Price
Promotion
Independent variable
Customer buying action
Dependent variable
Transcribed Image Text:Conceptual Framework Product quality Price Promotion Independent variable Customer buying action Dependent variable
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