What specific kinds of research can Red Bull’s brand managers use to learn more about its customers’ preferences and buying behaviors? Sketch out a brief research plan for assessing potential reactions to a new Red Bull enhanced-water line.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
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What specific kinds of research can Red Bull’s brand managers use to learn more about its customers’ preferences and buying behaviors? Sketch out a brief research plan for assessing potential reactions to a new Red Bull enhanced-water line.
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