What is the difference between a technology-push and a market-pull product? How should this impact the company’s product design and marketing efforts? (long answer
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- Create a marketing plan for a new beer (1). Description of the product (2). Target market of the product (3). Brief overview of the Marketing Mix for the product.Think of launching a new product- A- Ice cream B- Smartphone C- Car D- Digital Electronic toys for toddlers E- Food Processor You can choose any product out of the list and Prepare a Marketing Plan. The Marketing Plan must be effective enough to impress the audience and create a lasting impression.B. Consumer Markets & Consumer Buyer Behavior Marketing by the Numbers Evaluating Alternatives One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of an automobile. Each attribute, such as gas mileage, is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute. For example, in the table, gas mileage (weighted at 0.5) is the most important attribute for this consumer. The consumer believes that Brand C performs best on gas mileage, rating it 7 (higher ratings indicate higher performance). Brand B is perceived as performing the worst on this attribute (rating of 3). Styling and price are the consumer's next most important attributes. Warrant is least important. A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand's score on that attribute.…
- Exciting new opportunities have presented themselves to you in the form of a consultant position with a big beverage producer. Be sure that your marketing strategy contains a discussion and explanation of the actions that may be performed to boost the company's online visibility, and that this information is included in the plan. Additionally, ensure that the discussion and explanation are part of your marketing strategy. Before going live with the website, you should be certain that each page has been subjected to extensive testing.Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate which of the sampling techniques would you prefer and please state your reason.Lee is ready to turn her marketing plan into action assignments. What phase of the marketing process is this considered? Question 3 options: a) Control b) Evaluation c) Post audit d) Implementation
- You have been hired as a consumer behavior expert for Dayfresh. Dayfresh offers products such as cow milk, lactose free milk and flavored milk in the milk and dairy category.Question1: What type of attachment can a consumer have with your product? Briefly explain the type of attachment. Question 2. Which sensory stimuli can be used in sensory marketing of your brand? Give example of any one stimulus and how would you use it.1. What trends in product variations/choices have you seen recently in marketing? provide one example. 2. How do you think companies want their customers to perceive their brand’s value or product design, and which method of promotion is well received by the general public? 3. Do they cater to a wide range of population in their target market? Explain1-Idea generation is meaning the systematic search for new product ideas. Agree Disagree 2-Product mix consistency indicates the various product lines are in end use. Agree Disagree 3-The production concept meaning consumers will favor products that offer the most in quality, performance and innovative features. Agree Disagree
- Please answer this Simple questionIn new product development, this step is testing the product among potential users. It allows management to evaluate various strategies and to see how well the parts of the marketing mix fit together. Few new-product concepts reach this stage. For those that pass this stage, the firm must decide whether to introduce the product on a regional or national basis. Test-market the new product O Introduce the product Screen Ideas and concepts O evaluate the alternativesWhich advantages does it offer? Exist any potential drawbacks associated with it?Why exactly is it being criticized in this manner? Accept the criticism as true?
