Marketing has emerged as a vibrant discipline to help both buyers and sellers. On the other hand, critics claim that marketers encourage customers to spend more money beyond their capacity. Marketers often stimulate temptation of the product which customer can’t resist. How would you answer the concerns of such critics? Explain with arguments.
Marketing has emerged as a vibrant discipline to help both buyers and sellers. On the other hand, critics claim that marketers encourage customers to spend more money beyond their capacity. Marketers often stimulate temptation of the product which customer can’t resist. How would you answer the concerns of such critics? Explain with arguments.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Q.no.1 Marketing has emerged as a vibrant discipline to help both buyers and sellers. On
the other hand, critics claim that marketers encourage customers to spend more money
beyond their capacity. Marketers often stimulate temptation of the product which
customer can’t resist. How would you answer the concerns of such critics? Explain with
arguments.
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