1.What could be the possible risk/s in database marketing?
2. Based from your experience, what are the factor/s affecting your consumption behavior? Explain
3. B2B (business-to-business) marketing is marketing of products to businesses or other
organizations for use in production of goods, for use in general business operations (such as office
supplies), or for resale to other consumers, such as a wholesaler selling to a retailer. Do you think
the ‘spray and pray’ approach is effective in attracting and retaining customers?
The idea of spray and pray marketing is to send advertisements, or other forms of marketing
communications, out to as many people as possible (spray), and hope that it motivates some of
them to buy their product or show interest in their service (pray).
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