The marketer of Rolex watches should use: Select one:   a. Differentiated or segmented marketing b. Niche marketing c. Micromarketing  d. Undifferentiated or mass marketing

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The marketer of Rolex watches should use:
Select one:
 
a. Differentiated or segmented marketing
b. Niche marketing
c. Micromarketing 
d. Undifferentiated or mass marketing

 

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