Agreeing that a market segment consists of a group of customers who share a similar setof needs and wants, elaborate on the concept of segmentation, targeting and positioningand explain the bases you would use in segmenting consumer markets.

* The segmentation of market in general be defined as division of a market area for a…

Answered: Agreeing that a market segment consists…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Agreeing that a market segment consists of a group of customers who share a sin of needs and wants, elaborate on the concept of segmentation, targeting and posi nd explain the bases you would use in segmenting consumer markets.