Agreeing that a market segment consists of a group of customers who share a sin of needs and wants, elaborate on the concept of segmentation, targeting and posi nd explain the bases you would use in segmenting consumer markets.
Agreeing that a market segment consists of a group of customers who share a sin of needs and wants, elaborate on the concept of segmentation, targeting and posi nd explain the bases you would use in segmenting consumer markets.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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