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State the variety of segmentation bases used by marketers.
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- The process of evaluating each market segments attractiveness and selecting one or few is known as: A)Target marketing B)Target distribution C)Market positioning D)Market segmentationEvaluate : demographic segmentation and Psychographic segmentationUnder what circumstances are marketersmost likely to use geographic segmentation?
- How does market segmentation differ from market targeting?In market segmentation we have bases in consumer markets, from there choose one and discuss it. • Demographic Segmentation • Psychographic Segmentation • Behavioral Segmentation • Geographic SegmentationHow can marketers use behavioral segmentation in consumer markets? Give an example for each method of behavioral segmentation.
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