Market segmentation is a process of breaking down a large market into small groups. The groups have similar characteristics, such as age, gender, culture, occupation and others. Market segmentation can be implemented at different levels such as mass marketing, segmented marketing, focused marketing, and individual marketing. Provide a description with examples for each of the marketing segmentations mentioned.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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principles of marketing

Market segmentation is a process of breaking down a large market into small groups.
The groups have similar characteristics, such as age, gender, culture, occupation and
others. Market segmentation can be implemented at different levels such as mass
marketing, segmented marketing, focused marketing, and individual marketing.
Provide a description with examples for each of the marketing segmentations
mentioned.
Transcribed Image Text:Market segmentation is a process of breaking down a large market into small groups. The groups have similar characteristics, such as age, gender, culture, occupation and others. Market segmentation can be implemented at different levels such as mass marketing, segmented marketing, focused marketing, and individual marketing. Provide a description with examples for each of the marketing segmentations mentioned.
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