Customer Decision-Making Profile Who is your target customer, and what influences their buying decisions? Profile of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.

Customer Decision-Making Profile Who is your target customer, and what influences their buying decisions? Profile of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 1DYMP

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