Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Based on "Understanding Buyer Behavior'' and “Core concepts of marketing”
-Discuss several reasons why marketers continue to have a hard time understanding, predicting, and explaining consumer behavior. (Write the answer in 500 words).
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