For Further Research (Individual) Every year. marketerscome out with many new or new and improved products. Using the web, research a new or new and improved product and summarize either how marketersdeveloped and tested that product before taking it tomarket or how they created awareness about that nevvproduct once they developed it

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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For Further Research (Individual) Every year. marketers
come out with many new or new and improved products. Using the web, research a new or new and improved product and summarize either how marketers
developed and tested that product before taking it to
market or how they created awareness about that nevv
product once they developed it

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