In new product development, this step istesting the product among potential users. Itallows management to evaluate variousstrategies and to see how well the parts of themarketing mix fit together. Few new-productconcepts reach this stage. For those that passthis stage, the firm must decide whether tointroduce the product on a regional or nationalbasis.Test-market the new productO Introduce the productScreen Ideas and conceptsO evaluate the alternatives

New products face a treacherous voyage from the fertile ground of unique ideas to the crowded…

Answered: In new product development, this step…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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