If Nescafe is the top selling coffee brand, in other words it has the highest amount of sales in its product category, then we can say that Nescafe has the highest O a. market share O b. brand awareness O c profit O d. top of mind brand awareness

If Nescafe is the top selling coffee brand, in other words it has the highest amount of sales in its product category, then we can say that Nescafe has the highest O a. market share O b. brand awareness O c profit O d. top of mind brand awareness

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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