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PIZZA MIA: Aggressive "On the Dot" Campaign Pizza Mia promises to give the next pizza for free if its delivery cannot be met within 30 minutes from the time the order was taken. This is in line with its "no more late" promo. The said campaign generated an 18% increase in delivery since it started the promotion in 2007. The promo has raised a lot of questions -- Will deliveries be made in time? Will the product arrive in a satisfactory condition? -- All of these issues must be monitored by the company to ensure customer satisfaction. What is certain about this offering is the buying motivation it puts on the household segments.

PIZZA MIA: Aggressive "On the Dot" Campaign Pizza Mia promises to give the next pizza for free if its delivery cannot be met within 30 minutes from the time the order was taken. This is in line with its "no more late" promo. The said campaign generated an 18% increase in delivery since it started the promotion in 2007. The promo has raised a lot of questions -- Will deliveries be made in time? Will the product arrive in a satisfactory condition? -- All of these issues must be monitored by the company to ensure customer satisfaction. What is certain about this offering is the buying motivation it puts on the household segments.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What psychological factors in the customer's buying behavior could have helped Pizza Mia to enjoy the sudden increase in its sales? Explain your answer.
Quiz # 3 Direction: Carefully read the caselet below, then answer the following questions based on what you have learned in the previous lesson on personal and psychological factors that affect the consumer buying behavior. PIZZA MIA: Aggressive "On the Dot" Campaign Pizza Mia promises to give the next pizza for free if its delivery cannot be met within 30 minutes from the time the order was taken. This is in line with its "no more late" promo. The said campaign generated an 18% increase in delivery since it started the promotion in 2007. The promo has raised a lot of questions -- Will deliveries be made in time? Will the product arrive in a satisfactory condition? -- All of these issues must be monitored by the company to ensure customer satisfaction. What is certain about this offering is the buying motivation it puts on the household segments.
Transcribed Image Text:Quiz # 3 Direction: Carefully read the caselet below, then answer the following questions based on what you have learned in the previous lesson on personal and psychological factors that affect the consumer buying behavior. PIZZA MIA: Aggressive "On the Dot" Campaign Pizza Mia promises to give the next pizza for free if its delivery cannot be met within 30 minutes from the time the order was taken. This is in line with its "no more late" promo. The said campaign generated an 18% increase in delivery since it started the promotion in 2007. The promo has raised a lot of questions -- Will deliveries be made in time? Will the product arrive in a satisfactory condition? -- All of these issues must be monitored by the company to ensure customer satisfaction. What is certain about this offering is the buying motivation it puts on the household segments.
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