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4. Marketers often try to communicate benefits additional to the main benefit the product offers consumers. Pick a horticultural product you have purchased and brainstorm all the possible benefits consumers can obtain from it. Draw the three layers (core product, actual product and augmented product) of the horticultural product.

4. Marketers often try to communicate benefits additional to the main benefit the product offers consumers. Pick a horticultural product you have purchased and brainstorm all the possible benefits consumers can obtain from it. Draw the three layers (core product, actual product and augmented product) of the horticultural product.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4. Marketers often try to communicate benefits additional to the main benefit the product offers consumers. Pick a horticultural product you have purchased and brainstorm all the possible benefits consumers can obtain from it. Draw the three layers (core product, actual product and augmented product) of the horticultural product.
Transcribed Image Text:4. Marketers often try to communicate benefits additional to the main benefit the product offers consumers. Pick a horticultural product you have purchased and brainstorm all the possible benefits consumers can obtain from it. Draw the three layers (core product, actual product and augmented product) of the horticultural product.
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