Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Answer D to F

Transcribed Image Text:C. Best Idea
Almond Butter that doesn't use palm oil and is a sustainable option
D. Product Market/Industry Definition of Best New Product Idea.
Organic Food industry
E. Product Market/Industry Trend. For the Best New Product Idea.
Trend: Functional Ingredients, Organic Sustainable Protein
Source: 2022 Organic Food Trends (uren.com)
F. Target Market. (Describe either the B2C or B2B target that is most important per
the instructions.)
Expert Solution

Step 1
A product market is nothing but taking a product to the market. It is a place where the finished goods and services are going to be sold to businesses. Bringing the product to the market helps in deciding the positioning of the product and its launching.
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