Some are large and life-altering while others are small, everyday occurrences. No matter what the item, some thought was used when making the purchasing decision. This assignment will be to create a Voice-Annotated PowerPoint presentation comparing your last purchase at a traditional prick-and-mortar store and your last purchase at an eCommerce retailer.
Some are large and life-altering while others are small, everyday occurrences. No matter what the item, some thought was used when making the purchasing decision. This assignment will be to create a Voice-Annotated PowerPoint presentation comparing your last purchase at a traditional prick-and-mortar store and your last purchase at an eCommerce retailer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
As consumers, we make purchases every day. Some are large and life-altering while others are
small, everyday occurrences. No matter what the item, some thought was used when making
the purchasing decision. This assignment will be to create a Voice-Annotated PowerPoint
presentation comparing your last purchase at a traditional prick-and-mortar store and your last
purchase at an eCommerce retailer.
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