You have been hired as a consumer behavior expert for Dayfresh. Dayfresh offers products such as cow milk, lactose free milk and flavored milk in the milk and dairy category. Question1: What type of attachment can a consumer have with your product? Briefly explain the type of attachment. Question 2. Which sensory stimuli can be used in sensory marketing of your brand? Give example of any one stimulus and how would you use it.
You have been hired as a consumer behavior expert for Dayfresh. Dayfresh offers products such as cow milk, lactose free milk and flavored milk in the milk and dairy category. Question1: What type of attachment can a consumer have with your product? Briefly explain the type of attachment. Question 2. Which sensory stimuli can be used in sensory marketing of your brand? Give example of any one stimulus and how would you use it.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You have been hired as a
Question1: What type of attachment can a consumer have with your product? Briefly explain the type of attachment.
Question 2. Which sensory stimuli can be used in sensory marketing of your brand? Give example of any one stimulus and how would you use it.
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