1. What do you understand by the term 'product life cycle'? Illustrate your answer using an example of a fashion item that you have bought. How is knowledge of the product life cycle useful to managers in planning the launch and ongoing support for new products? Explain in detail some of the considerations that SOA should take into account when deciding whether to spend more on promoting particular products? 2. 3.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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1.
What do you understand by the term 'product life cycle'? Illustrate your answer using an
example of a fashion item that you have bought.
How is knowledge of the product life cycle useful to managers in planning the launch and
ongoing support for new products?
Explain in detail some of the considerations that SOA should take into account when
deciding whether to spend more on promoting particular products?
2.
3.
Transcribed Image Text:1. What do you understand by the term 'product life cycle'? Illustrate your answer using an example of a fashion item that you have bought. How is knowledge of the product life cycle useful to managers in planning the launch and ongoing support for new products? Explain in detail some of the considerations that SOA should take into account when deciding whether to spend more on promoting particular products? 2. 3.
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