Dominant design theory, according to Suarez and Utterback, addresses certain reasons why some organizations do not survive in innovative environments. Dominant designs act as industry standards and can develop when certain conditions exist. Briefly explain these four conditions that must exist in order for a dominant design to act as an industry standard.
1. Dominant design theory, according to Suarez and Utterback, addresses certain
reasons why some organizations do not survive in innovative environments.
Dominant designs act as industry standards and can develop when certain
conditions exist.
Briefly explain these four conditions that must exist in order for a dominant
design to act as an industry standard.
2. Q.2.3 Front-end innovation is the beginning point in an innovation process where one
needs to come up with opportunities and concepts before the formal
development process is undertaken. The fuzzy front end (FFE) phase of the new
product development is usually unstructured, dynamic, and uncertain.
Summarise Kim and Wilemon’s outcomes to strive for in the FFE phase.
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