14. Consider for a moment McDonald's fast-food restaurants and think about what their brand promise might be. Which of the following ideas are part of the McDonald's brand? (Select all that apply.) Group of answer choices Superb cuisine that's healthy and great for you. Always the same food no matter where you are in America (and often the world). The best in local cuisine — delivered fast — no matter where you are in America. When traveling, McDonald's are located near the interstate with playstructures to give your kids (and yourself) a break from driving.
14. Consider for a moment McDonald's fast-food restaurants and think about what their brand promise might be. Which of the following ideas are part of the McDonald's brand? (Select all that apply.) Group of answer choices Superb cuisine that's healthy and great for you. Always the same food no matter where you are in America (and often the world). The best in local cuisine — delivered fast — no matter where you are in America. When traveling, McDonald's are located near the interstate with playstructures to give your kids (and yourself) a break from driving.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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14. Consider for a moment McDonald's fast-food restaurants and think about what their brand promise might be.
Which of the following ideas are part of the McDonald's brand? (Select all that apply.)
Group of answer choices
Superb cuisine that's healthy and great for you.
Always the same food no matter where you are in America (and often the world).
The best in local cuisine — delivered fast — no matter where you are in America.
When traveling, McDonald's are located near the interstate with playstructures to give your kids (and yourself) a break from driving.
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