3. Positioning desoribes the process of Oa Dividing the market into dusters of consumers who share similar needs Ob Developing effective marketing mix strategies Oc Creating a distinctive image in the minds of consumers Od Selecting attractive market opportunities that are in line with a company's capabilities 6. The Four Ps of marketing are Oa People, place, price and product OB Place, people. positioning and product Oe People, positioning, possession and profit Od. Promotion place, product, and price

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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3. Positioning describes the process of.
Oa Dividing the market into dusters of consumers who share similar needs
Ob. Developing effective marketing mix strategies
O. Creating a distinctive image in the minds of consumers
O d. Selecting attractive market opportunities that are in line with a company's capabilities
6. The Four P's of marketing are:
Oa People, place, price and product
Ob. Place, people, positioning and product
O. People, positioning, passession and profit
Od. Promotion, place, product, and price
Transcribed Image Text:3. Positioning describes the process of. Oa Dividing the market into dusters of consumers who share similar needs Ob. Developing effective marketing mix strategies O. Creating a distinctive image in the minds of consumers O d. Selecting attractive market opportunities that are in line with a company's capabilities 6. The Four P's of marketing are: Oa People, place, price and product Ob. Place, people, positioning and product O. People, positioning, passession and profit Od. Promotion, place, product, and price
4. Target marketing allows a firm to:
Oa Select attractive market opportunities that are in line with its capabilities
O b. Divide the market into clusters of consumers who share similar needs
O. Create a distinctive image in the minds of consumers
O d. Develop effective marketing mix strategies
17. A 10% annual increase in sales, remaining the market share leader, and obtaining a 7% growth in new
customers examples of typical
Oa Strategic intent
O b. Marketing objectives
O. Vision statements
O d. Pasition statements
Transcribed Image Text:4. Target marketing allows a firm to: Oa Select attractive market opportunities that are in line with its capabilities O b. Divide the market into clusters of consumers who share similar needs O. Create a distinctive image in the minds of consumers O d. Develop effective marketing mix strategies 17. A 10% annual increase in sales, remaining the market share leader, and obtaining a 7% growth in new customers examples of typical Oa Strategic intent O b. Marketing objectives O. Vision statements O d. Pasition statements
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