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- STUD sluboM Questions for Discussion/Oral Recitation: 1. Why study marketing? 2. Describe marketing environment. 3. What is market refers to? 4. What are the ten (10) types of entities to be marketed? Discuss each type 5. When and where does marketing started? an 6. How marketing started? 7. How does one can be called a marketer? bloa RI 8. What is the importance of marketing? 9. What are the functions of marketing? 10. State the difference between marketing and selling. 11. Is it necessary to have market segmentation? Why? 12. Differentiate needs and wants. Which of the two (needs and wants) do you 13. When does transaction takes place? 14. Who are the common stakeholders in any businesses? 15. What are the elements of marketing mix? 16. Distinguish the four levels of competition and give example for each level. 17. What are the three kinds of marketing channels and give example for each 18. What are the 4 Ps of marketing? What is the importance of each componer 19. What is the reason…Why are quantified goals in the planning phase ofthe strategic marketing process important for theevaluation phase?4. Consider Porter's value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts?
- . bbriefly discuss.. What role does a product manager play in identifying market opportunities and conducting market research?3. Describe marketing mix decisions (product, distribution, promotional, pricing) faced bythe marketer and apply the marketing mix decisions to a real-world product or service.Descfibe how marketers structure o,gonlzotlons fo, new andexisting product management.
- \what would be the most important section of a marketing plan? Explain.Among the identified 7P's of marketing, which fo you think are the three most appropriate marketing mix in a sari-sari store business, and why?Imagine that you are a marketing manager, and you have a mission to map out marketing strategies for a company. As a marketing manager, you will write a consultation report. Analyze a company with respect to their marketing strategy as it relates to SWOT, analysis, 4Ps. What is the company’s history or background? What is the company’s current strategy? Is this an effective strategy? What other strategies could they use?
- 2. One principle of marketing is that "All Customers Change", and effective marketing strategy must manage customer dynamics. Explain three (3) ways in which customers are changing, and provide examples. How do marketers manage these dynamics, provide examples.15. How is the effectiveness of a marketing plan evaluated?Describe some of the ways firms organize the marketingfunction to manage existing pmducts. What are the waysfirms organize for the development of new products?