product: Starburst coffee Define properties of product & target markets by using micro and macroeconomic concepts in lectures. Which market segments and different pricing strategies can you imaginefor the product Think of developments in demand in different markets domestically and globally. How will demand develop in these markets? What is the effect of the recession on the demand for your product? How could government policies in different markets affect the demand for your product?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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product: Starburst coffee

Define properties of product & target markets by using micro and macroeconomic concepts in lectures.

  1. Which market segments and different pricing strategies can you imaginefor the product
  2. Think of developments in demand in different markets domestically and globally. How will demand develop in these markets? What is the effect of the recession on the demand for your product? How could government policies in different markets affect the demand for your product?
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