1. what is value pricing 2. Why did AA introduce it and what results did it expect from this plan? 3. How are consumers likely to react to these changes 4. What is the likely reaction of competitors? In the face of a likely competitive reaction, what should AA do
1. what is value pricing 2. Why did AA introduce it and what results did it expect from this plan? 3. How are consumers likely to react to these changes 4. What is the likely reaction of competitors? In the face of a likely competitive reaction, what should AA do
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. what is value pricing
2. Why did AA introduce it and what results did it expect from this plan?
3. How are consumers likely to react to these changes
4. What is the likely reaction of competitors? In the face of a likely competitive reaction, what should AA do?
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