If you have bought product that are not produced by the market leader or a well-known market challenger, is the reason: - chance - price - because they have a unique selling proposition: something that makes them different from any other product, and which appeals to you - because you need something special, and are part of a particular small niche or market segment Give example

If you have bought product that are not produced by the market leader or a well-known market challenger, is the reason: - chance - price - because they have a unique selling proposition: something that makes them different from any other product, and which appeals to you - because you need something special, and are part of a particular small niche or market segment Give example

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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