Which of the following statements regarding the creation of brand loyalty to create and maintain market power is false?   a) Brand loyalty is determined primarily by real differences in competing products.   b) One study showed that, in the case of competing beers, brand loyalty has relatively little to do with price.   c) Brand loyalty efforts often focus on creating perceived, as opposed to real, differences among products.   d) Brand loyalty can be enhanced by improving the level of service associated with a particular product.

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