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- QUESTION 3 Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones who bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as a product that people of all ages would enjoy. The company's decision to modify its product positioning demonstrates which of the following strategies? a. concurrency control O b. deliberate O C. unrealized O d. emergent e. downsizing QUESTION 4 Dave's Construction Company conducted a SWOT analysis which resulted in a need to implement business strategies that increase customer awareness and widen their customer base through better customer service to gain a competitive advantage in their industry. Which of the following…Question 35 For every consumer who purchases a pair of TOMS shoes, the company promises that a needy child will receive a pair of shoes. TOMS shoes is actively fulfilling its O legal responsibility. O philanthropic responsibility. O ethical responsibility O economic responsibility.Question 1Assess the strategic advantages and disadvantages of including hand sanitizer in Kinsip's product mix. What are the opportunities and risks involved in marketing a product that differs from a company’s mainstream offerings? Question 2Discuss the characteristics of Kinsip’s customers. What could Kinsip do to get to know them better?Question 3Explore possibilities for rebranding the hand sanitizers. Question 4Prepare a marketing plan for Kinsip’s new product 'hand sanitizers'.
- QUESTION FOUR 4.1 Explain how an organisation evaluates and selects target markets. 4.2 Discuss the marketing strategies an organisation could use in the mature stage of the product life cycle.17 Name the part of brand which can't be spoken but can be recognized. Question 17 options: Branding Brand symbol Brandr Brand NameQUESTION 37 Which is identified as the foundation for the marketing plan? a. Target market segmentation b. Value proposition development c. Market research d. Market plan development Why are failure rates for new products debatable? a. Failure rates are high b. Failure rate has a defined inclusive definition c. The market is always changing d. Failure rate is not clearly defined
- Q.NO.5 What is the most effective way of strategic marketing in regards to gain customer loyalty? Is the relationship marketing effective and how?Question:To what extent is the application of the Product Life Cycle (PLC) helpful to the marketing manager? Discuss with reference to relevant theory/models and examples. The applications of PLC To describe & explain u A product class (e.g. Gasoline-powered automobiles) u A product form (e.g. SUV) u A brand (e.g. the Ford Escape) u Marketing strategies (e.g. an international expansion) To describe & explain u Styles u Fashions u Fad Examples should be supplied discussion and analysis of the applications of product life cycle with examples. discussion of what it means to employ product life cycle model. Clearly described and illustrated benefits of product life cycle model and consideration of limitations.Question 22As exemplifhed by the Amazon Echo commercial with Michael B. Jordan, the Wren clothing commercial, and the Do It for Denmark campaign..O. ...sex appeals can create brand awarenessO. ....for sex appeal to work, the ad needs to have half-naked models.O. ...sex appeals can only sel sex products.O. ...for a sex appeal to work, the ad needs to reference sex.O. ...sex appeals are the weakest appeal.
- Question 1 Advanced Micro (AM) is a global provider of high-performance semiconductor solutions that are designed to help solve some of the world's toughest challenges. In 2017, its sales revenue was US$30 billion and it employed over 20,000 people. AM's vision is to enable the world's creators, researchers, inventors, and explorers to transform the lives of those around them through immersive and instinctive computing. The high-performance graphics processing unit (GPU) market is growing and GPU manufacturers are competing with each other on producing higher resolution, faster speed products. The demand of GPUS is erratic and the average product life cycle time is 12 months. AM currently operates two GPU production plants, one in the US and the other in Singapore. It mainly produces two models of GPUS, Rage and Rage Pro. Rage is an entry-level GPU while Rage Pro is a state-of-the-art product launched recently. The following diagram shows the AM's supply chain: AM's US GPU production…Qw.20.Which one
