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Which of these statements are accurate regarding line extensions vs. brand extensions? O Line extension => additional SKU within the same product category with the same brand name. Starbucks couldnâ t grow by brand extensions because ità s known primarily for its coffee products. Brand extension => new product in a different product category with the same brand name. Colgate couldnâ t do a line extension because it only specializes in toothpaste. All of the above statements are accurate. Only a and c are accurate.

Which of these statements are accurate regarding line extensions vs. brand extensions? O Line extension => additional SKU within the same product category with the same brand name. Starbucks couldnâ t grow by brand extensions because ità s known primarily for its coffee products. Brand extension => new product in a different product category with the same brand name. Colgate couldnâ t do a line extension because it only specializes in toothpaste. All of the above statements are accurate. Only a and c are accurate.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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QUESTION 12 Which of these statements are accurate regarding line extensions vs. brand extensions? Line extension => additional SKU within the same product category with the same brand name. Starbucks couldnâ t grow by brand extensions because ità s known primarily for its coffee products. Brand extension => new product in a different product category with the same brand name. Colgate couldnâ t do a line extension because it only specializes in toothpaste. All of the above statements are accurate. O Only a and c are accurate.
Transcribed Image Text:QUESTION 12 Which of these statements are accurate regarding line extensions vs. brand extensions? Line extension => additional SKU within the same product category with the same brand name. Starbucks couldnâ t grow by brand extensions because ità s known primarily for its coffee products. Brand extension => new product in a different product category with the same brand name. Colgate couldnâ t do a line extension because it only specializes in toothpaste. All of the above statements are accurate. O Only a and c are accurate.
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