Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
22. Which of the following description about brands is true?
A. branded products are easier to advertise and promote, because each product carries the
reputation of the band name.
B. famous brands have been developed over many years with the expenditure of tremendous
amounts of money.
C. brands can lose their value if the environment in which they have become successful changes.
D. all of the above
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