Q.3.1 Step 3 of the strategic planning process is selecting a strategy. Discuss the competitive strategy adopted by POSTNET couriers and also Describe core competencies, product quality and product policy as important elements in delivering value to consumers. Q.3.2. Discuss the first three steps in the product positioning process.
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Q.3.1 Step 3 of the strategic planning process is selecting a strategy. Discuss the competitive strategy adopted by POSTNET couriers and also Describe core competencies, product quality and product policy as important elements in delivering value to consumers.
Q.3.2. Discuss the first three steps in the product positioning process.
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