Brian says that the people who write blogs and post comments on blogs provide a lot of the marketing research for the company-meaning Raleigh Bikes uses the information posted online to gather data on what customers are looking for. This kind of marketing research information could be categorized as X primary data secondary data big data marketing analytics

Brian says that the people who write blogs and post comments on blogs provide a lot of the marketing research for the company-meaning Raleigh Bikes uses the information posted online to gather data on what customers are looking for. This kind of marketing research information could be categorized as X primary data secondary data big data marketing analytics

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Is it possible to make sound marketing decisions without marketing research? What advantages does research offer to the decision maker over seat-of-the pants decision making?2. What is the problem with “normal thinking?”requirements: minimum of 200 words. APA style in text citations and list references
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Written Assignment | Negative Message Bad News to Customers: Stuck in Berlin Without a Credit Card Travel writer Blair Rhines was mystified when the sales clerk at a Berlin department store refused her credit card. “Sorry,” the clerk said, “your credit card is not being accepted. I don’t know why.” Rhines found out soon enough. Her bank had frozen her account because of an “unusual” spending pattern. The problem? “We’ve never had a charge from you in Germany before,” a bank official told her. The bank didn’t seem to remember that Rhines had repeatedly used that card in cities ranging from Boston to Tokyo to Cape Town over the past six years, each time without incident. Rhines was a victim of neural-network technology, a tool that is intended to protect credit cardholders from thieves who steal cards and immediately run up huge purchases. This technology tracks spending patterns. If it detects anything unusual—such as a sudden splurge on easy-to-fence items like jewelry—it sets off…
Part 1write a 300-word analysis of the attached home page for Midland Tools (a Courtenay hardware store). While the home page notes that their new website is currently under construction, that has been the case for more than three years! There are no specific requirements for your analysis, but you might focus on any of the ideas including: • Is AIDA used? • Is the writing concise? • Is the navigation simple? • Is the language appropriate? • Who is the intended audience? • What is the site’s primary purpose? • Does it use the platform effectively? • Which rhetorical strategies are at work? • Are parallelism, lists, and headings used? • What are its general strengths and weaknesses? Part 2The second part asks you to identify what you think are the three most important problems with the webpage’s written content, describe why each one is important, and explain how you would fix each one. • What would be the top three things you would focus on when revising the page? • Why are those…
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