Vice Kio al-IMart a advantage ove also offer online grocery ordering services. rue alse Val-Mart is looking for positive customer feedback before they build kiosks in additiona ocations. rue alse vertisements for the new kiosks would be product advertising. rue alse Val-Mart would have conducted a needs assessment before deciding to build the iosk. True alse If Wal-Mart checked Facebook to see what people were saying about the new self-s

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.
The self-service kiosk do not give Wal-Mart a competitive advantage over other groceries
that also offer online grocery ordering services.
True
False
2. Wal-Mart is looking for positive customer feedback before they build kiosks in additional
locations.
True
False
3. Advertisements for the new kiosks would be product advertising.
True
False
4. Wal-Mart would have conducted a needs assessment before deciding to build the
kiosk. True
False
5.
If Wal-Mart checked Facebook to see what people were saying about the new self-service
kiosk, they would be engaging in social media monitoring.
True
False
Transcribed Image Text:1. The self-service kiosk do not give Wal-Mart a competitive advantage over other groceries that also offer online grocery ordering services. True False 2. Wal-Mart is looking for positive customer feedback before they build kiosks in additional locations. True False 3. Advertisements for the new kiosks would be product advertising. True False 4. Wal-Mart would have conducted a needs assessment before deciding to build the kiosk. True False 5. If Wal-Mart checked Facebook to see what people were saying about the new self-service kiosk, they would be engaging in social media monitoring. True False
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