I found this practice academic question online I need the correct answer An advertising agency convinced Freddy's, a local fish market, to advertise on a national broadcast channel. After seeing the results of the campaign, the owner realized his decision led to _______O increased revenueimpression yieldadvertising wastefrequency lapse

The owner of Freddy's, a local fish market, engaged an advertising agency to promote their business…

Answered: An advertising agency convinced…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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An advertising agency convinced Freddy's, a local fish market, to advertise on a national broadcast channel. After seeing the results of the campaign, the owner realized his decision led to increased revenue impression yield advertising waste frequency lapse