QUESTION 58 What is the most recent group to be incorporated into product benefits? a. Resource benefits b. Functionl benefits c. Core values d. Sensory benefits QUESTION 59 Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needs
Breakeven Analysis
Break Even Analysis is a term used in business, cost accounting and economics. It refers to a point where the total cost incurred becomes equal to the total revenue earned. Break Even Analysis determines the number of units to be sold to earn the revenue required to cover the total costs. Total cost is a sum total of fixed and variable costs.
Process analysis
The term process analysis can be defined as breakdown of production process into different phases that converts inputs into output. A series of routine activities are incorporated using organizational resources with a view to achieve operational excellence.
QUESTION 58
What is the most recent group to be incorporated into product benefits?
a.
Resource benefits
b.
Functionl benefits
c.
Core values
d.
Sensory benefits
QUESTION 59
Why is research critical to marketing?
a.
To pinpoint whether an economy is production or service oriented
b.
To determine if marketing activities are effective
c.
To determine what’s likely to be the next hot trend in marketing
d.
To determine basic consumer needs
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