9. Hawaiian Punch has 94% brand recognition in its category. However, they have low share in the direct store delivery (DSD) channel that relies HEAVILY on bottlers and other distributors to get their products on the shelves. Thus, if they were to invest in more promotions to increase volume in the DSD channel, they should consider using: a. Push with Trade Promotions c. Pull with Trade Promotions b. Pull with Advertising d. Push with Advertising 10. Mary Kay was considering introducing new product, a hair care line, into a new market. This risky market growth strategy is best described as. a. Market Development c. Diversification b. Penetration d. Product Development 11. Mary Kay is most likely considering this because the stage of its life cycle. company is in its a. Introduction c. Decline b. Maturity d. Growth 12. Southwest has an overall commitment to "Connecting people to what's important in their lives through friendly, reliable, and low-cost air travel." This represents the company's a. Mission Statement c. Unique Selling Proposition b. Corporate Objectives d. Corporate Social Responsibility 13. Charging more for seats in first class is similar to charging more for better seats in a theater and is known as: a. Psychological Pricing e. Customer Segmented Pricing b. Location Pricing d. Captive Product Pricing 14. United and Southwest competed head-to-head in the California market with each paying close attention to – and responding to each other's pricing decisions. Such a market is best described by. Oligopolistic Competition c. Pure Competition Monopoly d. Monopolistic Competition

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Q10

9. Hawaiian Punch has 94% brand recognition in its
category. However, they have low share in the direct
store delivery (DSD) channel that relies HEAVILY on
bottlers and other distributors to get their products on
the shelves. Thus, if they were to invest in more
promotions to increase volume in the DSD channel,
they should consider using:
a. Push with Trade Promotions c. Pull with Trade Promotions
b. Pull with Advertising
d. Push with Advertising
10. Mary Kay was considering introducing new product, a
hair care line, into a new market. This risky market
growth strategy is best described as.
a. Market Development c. Diversification
b. Penetration
d. Product Development
11. Mary Kay is most likely considering this because the
stage of its life cycle.
company is in its
a. Introduction c. Decline
b. Maturity
d. Growth
12. Southwest has an overall commitment to "Connecting
people to what's important in their lives through
friendly, reliable, and low-cost air travel." This
represents the company's
c. Unique Selling Proposition
b. Corporate Objectives d. Corporate Social Responsibility
a. Mission Statement
13. Charging more for seats in first class is similar to
charging more for better seats in a theater and is known
as:
a. Psychological Pricing c. Customer Segmented Pricing
b. Location Pricing
d. Captive Product Pricing
14. United and Southwest competed head-to-head in the
California market with each paying close attention to -
and responding to each other's pricing decisions. Such
a market is best described by.
a. Oligopolistic Competition c. Pure Competition
b. Monopoly
d. Monopolistic Competition
Transcribed Image Text:9. Hawaiian Punch has 94% brand recognition in its category. However, they have low share in the direct store delivery (DSD) channel that relies HEAVILY on bottlers and other distributors to get their products on the shelves. Thus, if they were to invest in more promotions to increase volume in the DSD channel, they should consider using: a. Push with Trade Promotions c. Pull with Trade Promotions b. Pull with Advertising d. Push with Advertising 10. Mary Kay was considering introducing new product, a hair care line, into a new market. This risky market growth strategy is best described as. a. Market Development c. Diversification b. Penetration d. Product Development 11. Mary Kay is most likely considering this because the stage of its life cycle. company is in its a. Introduction c. Decline b. Maturity d. Growth 12. Southwest has an overall commitment to "Connecting people to what's important in their lives through friendly, reliable, and low-cost air travel." This represents the company's c. Unique Selling Proposition b. Corporate Objectives d. Corporate Social Responsibility a. Mission Statement 13. Charging more for seats in first class is similar to charging more for better seats in a theater and is known as: a. Psychological Pricing c. Customer Segmented Pricing b. Location Pricing d. Captive Product Pricing 14. United and Southwest competed head-to-head in the California market with each paying close attention to - and responding to each other's pricing decisions. Such a market is best described by. a. Oligopolistic Competition c. Pure Competition b. Monopoly d. Monopolistic Competition
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