Question 10 A marketing company is trying to decide whether it should offer promotions to its new web customers. Its consultants have suggested that the company engage in an online search engine and paid Internet advising campaign to gain new customers and offer them promotional deals. The company would be well advised to consider all of these items/costs in evaluating its promotion decision EXCEPT the consulting fees paid for the advice. O cost of click per view charged by the online search engine provider. O the promotional discount being offered. O the expected size of the order likely to be placed by a new customer and the probability of repeat purchases.

Question 10 A marketing company is trying to decide whether it should offer promotions to its new web customers. Its consultants have suggested that the company engage in an online search engine and paid Internet advising campaign to gain new customers and offer them promotional deals. The company would be well advised to consider all of these items/costs in evaluating its promotion decision EXCEPT the consulting fees paid for the advice. O cost of click per view charged by the online search engine provider. O the promotional discount being offered. O the expected size of the order likely to be placed by a new customer and the probability of repeat purchases.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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