Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Question 1
Tide laundry detergent is an example of an SBU for the Procter and Gamble Company.
O True
O False
A Moving to another question will save this response.
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Expert Solution

Step 1
SBU - Strategic Business Unit. It refers to the unit which functions with separate visions. Though it is a separate functional unit, it comes under the organization and forms part of the organization.
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