Questions for Discussion/Oral Recitation: 1. Why study marketing? 2. Describe marketing environment. 3. What is market refers to? 4. What are the ten (10) types of entities to be marketed? Discuss each type 5. When and where does marketing started? 6. How marketing started? 7. How does one can be called a marketer? 8. What is the importance of marketing? 9. What are the functions of marketing? 10. State the difference between marketing and selling. bloagniad 2Why?
Questions for Discussion/Oral Recitation: 1. Why study marketing? 2. Describe marketing environment. 3. What is market refers to? 4. What are the ten (10) types of entities to be marketed? Discuss each type 5. When and where does marketing started? 6. How marketing started? 7. How does one can be called a marketer? 8. What is the importance of marketing? 9. What are the functions of marketing? 10. State the difference between marketing and selling. bloagniad 2Why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
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Questions for Discussion/Oral Recitation:
1. Why study marketing?
2. Describe marketing environment.
3. What is market refers to?
4. What are the ten (10) types of entities to be marketed? Discuss each type
5. When and where does marketing started?
an
6. How marketing started?
7. How does one can be called a marketer?
bloa
RI
8. What is the importance of marketing?
9. What are the functions of marketing?
10. State the difference between marketing and selling.
11. Is it necessary to have market segmentation? Why?
12. Differentiate needs and wants. Which of the two (needs and wants) do you
13. When does transaction takes place?
14. Who are the common stakeholders in any businesses?
15. What are the elements of marketing mix?
16. Distinguish the four levels of competition and give example for each level.
17. What are the three kinds of marketing channels and give example for each
18. What are the 4 Ps of marketing? What is the importance of each componer
19. What is the reason of having additional 3 Ps of marketing that making it 7
20. Discuss the Robert Lauterborn suggestion that the seller's four Ps should c
four Cs. What he is trying to point out?
Activity/Assignment
1. Diagram a supply chain process.
2. Write a scenario/example in each tyng of
Mono](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F1185243e-5af3-4973-a956-c6f309a0092a%2Fd084e1bf-2299-44d1-8074-61535e964efd%2Fcf5qi4d_processed.jpeg&w=3840&q=75)
Transcribed Image Text:STUD
sluboM
Questions for Discussion/Oral Recitation:
1. Why study marketing?
2. Describe marketing environment.
3. What is market refers to?
4. What are the ten (10) types of entities to be marketed? Discuss each type
5. When and where does marketing started?
an
6. How marketing started?
7. How does one can be called a marketer?
bloa
RI
8. What is the importance of marketing?
9. What are the functions of marketing?
10. State the difference between marketing and selling.
11. Is it necessary to have market segmentation? Why?
12. Differentiate needs and wants. Which of the two (needs and wants) do you
13. When does transaction takes place?
14. Who are the common stakeholders in any businesses?
15. What are the elements of marketing mix?
16. Distinguish the four levels of competition and give example for each level.
17. What are the three kinds of marketing channels and give example for each
18. What are the 4 Ps of marketing? What is the importance of each componer
19. What is the reason of having additional 3 Ps of marketing that making it 7
20. Discuss the Robert Lauterborn suggestion that the seller's four Ps should c
four Cs. What he is trying to point out?
Activity/Assignment
1. Diagram a supply chain process.
2. Write a scenario/example in each tyng of
Mono
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