After initially targeting young game-playing consumers with its Wii home gaming system, Nintendo introduced the Wii system to older consumers in retirement homes for light exercise. Explain the kind of growth strategy Nintendo used.
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120) After initially targeting young game-playing consumers with its Wii home gaming system, Nintendo introduced the Wii system to older consumers in retirement homes for light exercise. Explain the kind of growth strategy Nintendo used.
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121) Briefly discuss how marketers measure
return on marketing investment. Explain why this figure may not be sufficient to judge marketing's effectiveness. -
122) You are a sales manager and you are responsible for tracking a wide range of metrics related to your firm. Explain in which part of the marketing planning process these metrics would be determined and why they are important.
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123) Briefly describe the purpose and components of an action plan.
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