Answered: Define marketing using at least 3…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Define marketing using at least 3 definitions from 3 different peer reviewed journals articles and explain using the literature why marketing is important? Using the current literature explain why marketing is important and the understanding of customers and the marketplace? Using the literature, define target audience, segmentation, and positioning using at least one peer reviewed sources for each term. Give examples of how these theories work in the marketplace.The post needs to be at least 4 to 5 paragraphs in length..

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