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Answered: What are some of the Consumer Behaviour…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Step 1: Define consumer behavior

The study of why individuals purchase particular products is known as consumer behavior.. It looks into the complicated network of factors, including the distinctive objectives and personalities as well as the effects of the social environment and cultural background, that influence the decisions people make when purchasing. It allows companies to develop strategies that relate to their target market's wants and requirements and connect with them on greater levels.