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Develop a BCG Matrix for company with these segments. Determine your strategy, and why justity. Segment % of Net % of Net Market Share Growth Sales Earnings Laundry / Home Care 28% 27% 20% Cosmetics 23% 22% 14% 7 Snacks 17% 20% 9% Baby/Family Care 16% 14% 23% 4 Grooming 10% 13% 11% 5. 2. 9,

Develop a BCG Matrix for company with these segments. Determine your strategy, and why justity. Segment % of Net % of Net Market Share Growth Sales Earnings Laundry / Home Care 28% 27% 20% Cosmetics 23% 22% 14% 7 Snacks 17% 20% 9% Baby/Family Care 16% 14% 23% 4 Grooming 10% 13% 11% 5. 2. 9,

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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BCG Matrix - Practice Develop a BCG Matrix for company with these segments. Determine your strategy, and why /justify. Segment % of Net % of Net Market Share Growth Sales Earnings Laundry / Home Care 28% 27% 20% Cosmetics 23% 22% 14% Snacks 17% 20% 9% 2 Baby / Family Care 16% 14% 23% Grooming 10% 13% 11% 9 4.
Transcribed Image Text:BCG Matrix - Practice Develop a BCG Matrix for company with these segments. Determine your strategy, and why /justify. Segment % of Net % of Net Market Share Growth Sales Earnings Laundry / Home Care 28% 27% 20% Cosmetics 23% 22% 14% Snacks 17% 20% 9% 2 Baby / Family Care 16% 14% 23% Grooming 10% 13% 11% 9 4.
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