Creative Homework/Shon Project Imagine you are themarketing director for a new soft drink brand calledVerve and that you have been charged with determining what kind of brand personality the product shouldhave in order for it 10 have broad appeal with membersof Generation Z. Describe the desired brand personality and identify specific elements of the marketingmix (product, place, price, promotion) that should beimplemented to assist in establishing the desired brandpersonality.

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Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.